top of page
PORTFOLIO
PORTFOLIO
Sofia Taxell
Creative Concepts
Marketing Rockstar
&
Artist Management
Creative Director
Hello
Here is my identity and my work.
I’m Sofia Taxell, a marketing expert with a global perspective, bringing creativity and attention to detail to everything I do. Whether I’m managing artists, leading campaigns, or developing brand strategies, I’m passionate about turning ideas into real, impactful experiences.
My diverse background and love for innovation keep me on top of trends. It's important for me to focus on the end result and the customers' goals.
Co-creation of value is at the heart of everything I do, ensuring sustainability and a customer-first approach. Let’s connect and see how I can help you create something unique.
Work Section
Marketing Freelancer |
Brand architect |
Creative PM 2020
Project Manager | @kingyanz : Managed production of 2 music albums and 3 videos, delivering on time and within budget.
Marketing Manager | Safe YOU: Created marketing strategies and content, boosting brand growth and visibility. Event Manager:
Organized 4 events (50–450 attendees), handling logistics and vendor coordination.
PR and Partnerships: Secured artist agreements and co-creation opportunities, enhancing project outcomes.
Creative Project Manager |
Storisell España
2022 - 2023
Creative Direction | Scriptwriting | Project Management
Signing new clients, facilitating workshop sessions and project planning.
Provided sales support, including calendar management, lead generation, and meeting coordination.
WordPress content optimisation and translation | Industry Articles
Campaign strategy
Marketing Manager |
Online Marketer Nordics
2019 - 2021
Manager of the marketing department with 15+ employees and 7 webshops
Campaign strategy with 25% yearly growth
Market entry strategy and execution - Finland, Sweden and Denmark
Department recruitment, reports, workshops, team building and support
MSc in International Marketing
Hult International
Business School, London, United Kingdom
Dean’s List for exemplary achievements
Best Leadership Speech
Education
BSc in Business Administration and Economics
Åbo Akademi University of Turku, Finland
Major: Information Systems • Minor: International Marketing
25ECTS -Business studies- UIBS Barcelona • 25ECTS-Business studiesLondon Metropolitan University • GIS Course-Oxford University
Key Skills
Google Workspace, OSX and Office Tools
Trello, Asana, Hubspot, MailChimp
Canva, Grammarly, ChatGPT
CapCut, Lightroom, Snapseed
WIX, WordPress, Lightspeed
Music Promotion: Groover, PlaylistPush, Gigmit, Spotify Artist, Ditto, RouteNote
Linkedin- Proficient
Instagram - Proficient
Meta - Proficient
TikTok - Intermediate
Snapchat - Intermediate
Fluent in Swedish, English and Finnish
Conversational Spanish and Norwegian
bottom of page