Sofia
Marketing Strategist, brand architect, Creative Direction
in English, Swedish, Finnish, Spanish and more
Sofia Taxell is a creative marketing strategist who helps brands, artists, and purpose-driven projects turn ideas into bold, authentic experiences. Blending storytelling, strategy, and design, she builds work that connects, resonates, and lasts.
Creative services
Sofia develops sharp strategies, AI-powered branding, and daring creativity to sculpt identities that hit a nerve and a niche. From brand DNA, content, and artist development to campaigns and creative direction, immersive events, Sofia crafts stories that get seen online and felt in real-world moments, giving purpose-driven brands and artists the presence they deserve and need.
Immersive Experiences
Sofia helpsbrands and artists who want to connect with purpose and originality. With a versatile portfolio spanning brand strategy, artist development, music video direction, and immersive event design, our work is rooted in clarity, story, and long-term vision. Projects include the brandbook and content creation for Safe YOU, full brand development for a holistic wellness business, and creative direction for music videos and live music experiences. Every output is crafted to feel true to where the brand is now—with room to grow into what’s next.
Cultural Impact
Sofia builds brand identities that do more than look good; they connect, communicate, and grow purposefully. Every brand has a story; her true passion is helping you shape it clearly, creatively, and strategically.
She has a marketing, creative direction, and campaign development background and has worked across e-commerce, NGOs, and the creative sector. At Ledstores, she led the marketing team for nine webshops. Sofia developed two new brands for the Nordic market, combining market insight with visual storytelling to stand out in a competitive space.
At Safe YOU, a mission-driven safety app, Sofia developed a brand strategy and content that resonated across cultures. Shaping the messaging and visual storytelling, she helped increase organic engagement by 186% and app downloads by over 70%, leading campaigns across Armenia, Romania, and Poland.
Sofia also worked with artists and creatives like King Yanz and Lina Teir to shape bold, personal brands, from visual identity and messaging to campaign strategy and content. Whether it’s a new launch or a brand refresh, she aligns strategy with emotion to make your brand clear, cohesive, and memorable.
Branding and beyond
Sofia is the visionary founder of Soso Agency, bringing her passion for design and innovation to the forefront of every project. With a keen eye for detail and a deep understanding of market trends, Sofia founded the agency with the goal of creating impactful, user-focused digital solutions. Her leadership and creativity drive the agency’s success, as she leads a team dedicated to transforming ideas into powerful brand experiences. Sofia’s commitment to excellence and her ability to blend creativity with strategy are the cornerstone of Soso Agency’s approach.