King Yanz
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Diamond In Daruff BCN
The concept of the event was to create a hip-hop event showcasing new talents targeted to expats in Barcelona. The goal was to have a variety of performers and achieve an inclusive experience. This project also involved a co-creation of value through successful collaborations with the fashion brand Muro Collective and creative agency Puntdou.
Showcase
The event included five independent and upcoming artist acts from 3 countries and was done in collaboration with event organiser Tribute BCN. The showcase allowed them to hone their performing skills, network with other creative professionals and build a community to serve as a foundation for future events.
Project Outline
The project outline identifies all the key activities in creating an event that benefits the brand and serves as a blueprint for scaling and building on the concept for future shows. The majority of the activities involve some sort of strategic co-creation to build and foster a network and gain exposure through mutually beneficial collaborations.
Outcome
The showcase sold out a few days before the event day and responded very strongly to organic marketing, including WOM marketing, thanks to strategic partners and efficient use of existing networks.
