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Fast Lane
This unique project was a complete in-house production for me. I had the privilege of executing the creative concept and storyline and shooting the video.
Creative concept
This music video was created by shooting free-handed with an iPhone to show that engaging content can be done with a low budget. It was such a fun and different project to shoot and the result was better than the client expected.
Visual concept
Before releasing the actual music video a simple graphic visualiser was created to reveal the lyrics of the song and build on the story of the song.
Reception
Once released, the song, without any paid advertisement, ended up getting a decent amount of views and the reception of this creative low-budget music video concept has been very positive.
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