Resume
Experience
Present
Founder | Freelancer
Soso Agency Oy Ab
Finland - Spain
2020 - Present
Artist Management and Creative Projects
Skilled in artist representation, contract negotiation, creative projects and artist career development. Adept at strategic planning, creative direction, marketing, and building industry relationships.
Key Achievements:
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Increased streams and following and concert bookings.
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Grew social media following and engagement through effective marketing.
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Organised and managed a sold-out show for 450 people and 5 acts - Helsinki State of Mind
Responsibilities:
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Creating artistic strategic career plans.
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Managed schedules, logistics, and contract negotiations.
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Led creative projects, marketing and promotional campaigns.
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Built and maintained industry connections.
Professional Skills:
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Artist Representation
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Contract Negotiation
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Career Development
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Marketing
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Strategic Planning
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Relationship Building
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Project Management
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Communication
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Industry Networking
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Team Collaboration
2016 - 2019
Football Management and Nutrition
Credentials:
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Licensed FISAF Personal Trainer and FAF Nutrition Coach
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APA Accredited in Finland
Achievements:
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Conducted personalized fitness training and nutrition planning.
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Fostered consistent, healthier, and balanced lifestyles for clients.
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Specialized in functional training and nutrition analysis and planning.
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Proficient in athlete-specific nutrition planning, primarily for football players.
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Collaborated with TAD Sport Academy, Cameroon, a youth football academy.
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Developed marketing, business and communication templates for TAD Sport Academy.
Skills:
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Personalized Fitness Training
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Nutrition Planning and Analysis
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Functional Training
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Athlete-Specific Nutrition
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Collaboration
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Marketing and Communication
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Client Lifestyle Improvement
2022 - 2023
Creative Project Manager
Storisell España
Spain
Creative Project Manager
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Professional Responsibilities:
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Managed and directed the entire creative process for visual content production.
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Demonstrated expertise in scriptwriting and proficiently set up production.
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Conducted collaborative creative workshops with clients, ensuring alignment with their vision.
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Provided exceptional client support and management throughout projects.
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Applied effective creative direction to guide the graphic design team.
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Designed and executed successful market outreach strategies. Effective cold outreach via email, LinkedIn, and calls.
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Stayed updated on industry best practices and conducted market research to tailor outreach strategies for lead generation and cold outreach.
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Led lead generation efforts by identifying and nurturing potential clients and expanding the client base.
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Utilized various tools, including LinkedIn, Lusha, Octopus, GMass, Hubspot, and organic research, to build a client database.
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Analyzed data to refine strategies and boost conversion rates.
Skills:
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Creative Process Management
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Scriptwriting
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Production Setup
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Client Collaboration
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Client Support
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Creative Direction
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Market Outreach Strategies
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Social Selling
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Cold Outreach
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Prospecting
​​
2019 - 2021
Project Manager |
Online Marketing
Ledstores B.V
Netherlands
Project Manager
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Professional Responsibilities:
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Marketing Department Manager and Project Leader
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An integral member of the company management board
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Managing cross-department collaboration
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Oversight of all marketing projects
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Efficient coordination and task delegation
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Expertise in setting and managing project deadlines
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Strategic campaign planning and execution
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Utilized tools like Asana., Google Business, Google Analytics, and Mailchimp for data analysis and campaign optimization
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Comprehensive marketing and project reporting
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Conducting individual progress interviews
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Conducting performance reviews and appraisals
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Leading recruitment and selection efforts for the marketing department
Skills:
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Project Management
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Team Leadership and Management
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Strategic Marketing Planning
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Task Coordination and Delegation
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Deadline Management
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Campaign Strategy Development
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Data Analysis, Google Analytics, Lightspeed, Ahrefs, Screaming Frog
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Report Generation and Analysis
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Performance Evaluation and Feedback
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Recruitment and Selection
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Board-level Decision Making
Operational Marketing Experience
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Operational Marketing Achievements:
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Achieved a remarkable growth in email marketing engagement of 178% and 128% for two webshops within six months.
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Successfully drove a consistent monthly increase of 20% in total campaign revenue.
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Pioneered business expansion into the Nordic market, including establishing webshops in Finland and Sweden.
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Spearheaded the creation and optimization of content, conducted market research, and orchestrated seamless coordination with cross-functional departments.
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Developed webshops on the SAAS platform, Lightspeed.
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Accomplished content creation, template translations, and in-depth market research.
Webshops Developed:
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ArcticLED Finland: www.arcticled.fi
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ArcticLED Sweden: www.arcticled.se
2018 - 2019
Chief Wellness Officer |
European Partnership Lead
PTHR Ltd
Mentored by Perry Timms into the world of well-being at work and workplace eudaimonia, relationship management and communication with European clients and partners to develop further opportunities and co-creation of value. Lead generation and research.
United Kingdom
PROFESSIONAL EXPERIENCE DURING EDUCATIONAL YEARS
2009-2013
CAMP BERLIN DIGITA — Berlin, Germany
February 2013
Innovation Project. Part of an innovation camp, together with 12 other creative, innovative young people.
DONK— Turku, Finland
April - September 2010
Bartending and Sales. General customer service, bartending and promotion sales.
D-GATE /TELE 1— Turku, Finland
May-August 2009
Sales Representative. Dealt with customer inquiries, generated sales and handled research for possible new clients in need of effective and cost-reducing, data- and telecommunication solutions.
Education
MSc in International Marketing
Class of 2019
Hult International Business School
London-United Kingdom
Education Credentials and Achievements:
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Digital Marketing
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Global Marketing Strategy
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Social Marketing
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Strategic Brand Management
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Marketing Analytics and CRM
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Project Management
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International Consulting
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Entrepreneurship
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Virtual Reality and AI
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Sales and Business Development
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Achievements:
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Leadership Speech Award
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Dean's List recognition for maintaining a GPA exceeding 4.0
BSc in Economis and Business Administration
Class of 2017
Åbo Akademi University
Turku-Finland
• Major in Information Systems
• Minor in International Marketing
• Member of the board of the Student Organisation, Head of Events
• 15 ECTS Asia Business Studies
• 25 ECTS Private Law
• 25 ECTS Metropolitan University of London
• 25 ECTS UIBS Barcelona
• GIS Course from Oxford University
• 10 ECTS Spanish from Universidad de Barcelona
Professional skillset
High Emotional Intelligence (EQ)
MS Office, OSX & OS Ventura, Google Workspace
Leadership and mentoring
Google Analytics, Search Console and MyBusiness
Project Management
Canva, Xtensio, Wix, Lightspeed, WordPress
Concepts and Strategy
SEO tools: Screaming Frog, Ahrefs, Keyword Surfer
Creative Projects and Direction
Brand Management
Event and Artist Management
Content and Scripts
Social Media Platforms and associated marketing tools like Later, Planoly
Asana, Trello, Slack, Calendly, ChatGPT, Grammarly
Hubspot, LinkedIn Sales Navigator, Lusha, Lead Hunter, Octopus
Lightroom, Snapseed, CapCut, Lumii and Facetune
Languages
English (professional)
Swedish (native)
Finnish (fluent)
Spanish (intermediate)
French (intermediate)
Other Qualifications
FISAF Personal Trainer
Leadership Development Diploma
(Hult International Business School)
FAF Nutrition Coach
Women in Business Scholarship
(Hult International Business School)
Certified Advanced Swimming